STOP
01
LIVE CONTENT-TO-CASH LAB ● OCTOBER 8 · 6 PM ET · FREE
CM THE CONTENT-TO-CASH EDITION
Your content is getting attention.
Is it creating conversions?
Stop posting without a path. Learn how to connect what you say to what your audience should understand, believe and do next.
RESERVE MY FREE SEAT ↗
LIVE ONLINEThursday, October 8 · 6 PM ET
LIVECONTENT
TO CASH
LAB
TO CASH
LAB
THE POST
IS NOT
THE PLAN.
DATEOCT 08
TIME6 PM ET
ROOMLIVE ONLINE
SEATFREE
THE REAL CONTENT GAP
Attention is not the finish line.
Your content may be working harder than your strategy. Views and likes are useful, but only when people know where the message is leading.
THE CONTENT-TO-CASH SHIFT
One idea.
More conversions.
The goal is not more content. It is content that knows its job.
♡Saved
This finally makes sense.
02
Build belief
TAP
DMJOINREPLY03
Create the next move
INSIDE THE LIVE LAB
Bring one post.
Leave with a clearer path.
This is a working session. We will look at what the content is doing now, what is missing and what needs to happen next.
DIAGNOSE Find the real gap.CONNECT Strengthen the message.MAP Plan the next moves.
WHAT IS THIS POST
SUPPOSED TO DO?
SUPPOSED TO DO?
Content LabLIVE
YOUR POSTThe idea is good.
Now let’s give it a job.
ATTENTIONTRUSTNEXT STEP
FROM “NICE POST”
TO “WHAT’S NEXT?”
TO “WHAT’S NEXT?”
YOUR CONTENT PLANNext moves
MESSAGEWhat needs to lead✓
BRIDGEWhere content connects✓
SEQUENCEWhat happens next✓
WHAT YOU LEAVE WITH
Clarity you can use immediately.
No giant list of prompts. No content calendar you will abandon. You leave knowing what your content needs to accomplish and where to focus first.
15+ YEARSBUILDING + MARKETING
YOUR LAB INSTRUCTOR
I do not teach marketing from the sidelines.
I have spent more than 15 years building, selling, testing and helping coaches turn expertise into businesses that move.
I have generated more than $5 million in sales and helped clients collectively create more than $50 million. My work is about content that does more than perform. It creates demand, conversations and decisions.
“You actually give me a plan.”DENA BRUTON · PAST ATTENDEE
SAVE YOUR FREE SEAT
Bring the post.
Bring the questions.
Leave with the path.
Content Marketing for Coaches: The Content-to-Cash Lab
Thursday, October 8 · 6 PM Eastern · Live Online
CMFC / 1008FREE LIVE CLASS
Enter your details to claim your free seat.
By registering, you agree to receive emails from School of Content Marketing about this class and related offers. You can unsubscribe at any time.QUESTIONS, ANSWERED
Before you save your seat...
Is this only for coaches?+
It is designed for coaches and service-based experts who use content to build trust, start conversations and grow a business.
Is this a beginner class?+
No. It is especially useful if you already post and know your content should be creating more conversations and conversions than it is.
What should I bring?+
Bring one piece of content, one business goal and the questions you keep circling about what to say next.
Do I need a large following?+
No. This is about creating a clearer path for the people already seeing your content and attracting more of the right people.
Is the class live?+
Yes. The class is live online on Thursday, October 8 at 6:00 PM Eastern.
THE POST IS NOT THE PLAN
Build the bridge between your content and your next move.
RESERVE MY FREE SEAT ↗Thursday, October 8 · 6:00 PM ET · Live Online